Nine is forging community ties in Adelaide as the new owner of NWS9, becoming the new naming rights partner for the South Australian Amateur Football League for the next three years. As part of the partnership, a new name for the league will be announced at the end of the season. Nine also gets naming rights of two senior divisions and two Under 18 divisions. Whilst it may seem like a long-winded way to go about winning back the faith of South Australian viewers, Nine is looking to its success in Melbourne where the tide for Nine News turned against Seven after a concerted grass-roots effort with community events. This is where it all happens with players battling it out at local venues with community support, and now major television network backing. This further connects us with the community. Bruce leaving 9 couldnt have come quick enough.
Nine partners with South Australian Amateur Football League
Adelaide Footy League - Wikipedia
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SA Amateur Soccer League votes to affiliate with Football Federation SA
Comprising sixty-seven member clubs playing over one hundred and ten matches per week, the SAAFL is one of Australia's largest Australian rules football associations. The league currently provides competition across eight Senior divisions with Reserves grades, accompanied by a separate C grade competition, all from Divisions 1 to 7. There are also two under 18 divisions named Red and Yellow divided by area.